Commercial & Music Video Production
In stark contrast to traditional production, the CMV world operates with its own rules and procedures. This course breaks down how ad spots and music videos are made from inception through air date, including ad agency involvement, the bidding process, production schedules, and union and talent negotiations.
This course can be adapted to your university’s specific needs and requirements. Click the button below to start the conversation.
Learning Objectives
Students will understand the language, structure, and opportunities available in the commercial and music video world, including:
Terminology, phrases, and titles specific to CMVs
The key players in the creation of a CMV and how they interact
The process of bringing a commercial from the agency, through bidding, production, and release
Production timelines and schedules, and how to read them
Important deal terms to consider
How to find more information about: a commercial, production company, or job opportunity